Brand Identity

Barcelona 2021

Kudos. Honestly good supermarket.

According to the law, the minimum strawberry diameter must be 18 mm. Laws like that are responsible for 20% of produced food in the EU been wasted.

Kudos is an honestly good supermarket that sells out-of-standard fruit and veggies, products with slightly damaged packaging, and juices & jams made from the unsold fruit. The project aims at the young cool kids who want to fight food waste.

“Kudos” means thank you, and that is what we want to say to people who change the way they consume in order to make the world a better place. Thinking about all the stages in the production cycle where food waste is created, we decide to tackle this with our inventive different solution.

We buy our products directly from farmers that otherwise would not be paid because of the “regular” supermarkets’ standards.

© Marina Coll 2024